East Region VP, Brandware Research
As Vice President in charge of Brandware Research’s East Region, Rachel Roscow is charged with further building our already strong presence along the Eastern seaboard. With significant experience as both a supplier and customer of brand research, Rachel has proven herself to be an accomplished director of large quantitative studies and an energetic moderator for qualitative assignments.
Before joining Brandware, Rachel spent more than five years at XM Satellite Radio as Director of Marketing Research and then the Director of Advertising and Media, where she was part of the initial team to launch and build a new brand from zero to more than six million subscribers. She oversaw all of XM’s marketing research initiatives – from ad testing to pricing studies, segmentation & brand positioning to audience measurement, focus groups to complex choice models. Most recently, Rachel managed XM’s ad agency and oversaw the media planning as well as the creative development and production of XM Radio’s advertising including TV, print, radio, and online.
Prior to XM Radio, Rachel came from the healthcare industry, where she was a project manager at a full-service healthcare marketing research and consulting firm. Her clients included major pharmaceutical companies like Pfizer, Bristol Meyers Squibb, and Merck, for whom she managed and executed a wide range of qualitative and quantitative research studies.
Rachel earned an MBA from Loyola College and a Bachelor of Science in Business/Marketing from Towson University. A Baltimore native, Rachel, her husband David, and their two children live in the Washington DC area.
