President, Brandware Research
David Krysiek is a co-founder of The Brandware Group, Inc. and President of Brandware Research. He has been directing the successful research, development, and growth of some of the world’s most respected brands for over two decades.
Prior to forming Brandware, David sold his partnership in a national brand-consulting firm and held senior marketing and brand management positions at Saturn Corporation, Kohler Co., and Saab Automobile AB. Since leaving the client side, David has provided brand management and research assistance to dozens of leading organizations.
An award-winning marketing practitioner and seasoned speaker on brand research issues at professional seminars, David has lectured on brand management and research topics in North America, Europe, and Asia. He has been quoted in The Wall Street Journal, Ad Age, The New York Times, Automotive News, Adweek, Brandweek, American Demographics and Marketing Management. David also teaches MBA and executive MBA brand management courses at the University of Iowa’s Tippie Graduate School of Business.
David holds a Bachelor of Science degree from Marquette University and a marketing MBA from Michigan State University. David, his wife Amy, and their three children reside in the Atlanta area.
