President, Brandware Public Relations
Elke Martin is a co-founder of The Brandware Group, Inc. and President of Brandware Public Relations. Elke has over two decades of client-side experience in marketing communications and public relations. Because of Elke’s communications expertise, she plays a significant role in shaping many of Brandware Research’s product lines and research projects.
Before forming Brandware, Elke held executive positions at Mercedes-Benz, Saab Automobile AB, the American Automobile Association, and Petersen Publishing Company. As General Manager of Corporate Communications at Mercedes-Benz, for example, Elke directed all of the auto maker’s corporate communications strategies and functions, including major product launches and the development of a multinational, multi-office communication channel strategy.
Elke maintains excellent media contacts, from senior auto company executives, to major business and daily news editors, to trade, industry, and broadcast contacts. This exposure provides Brandware Research with a unique “media impact” perspective when developing approaches for a variety of brand research projects.
A native of Germany, Elke maintains her fluency in German and is experienced in business practices on both sides of the Atlantic.
Elke earned her Bachelor of Arts degree in journalism from Alma College. She and her husband, Bob, reside in the Atlanta area.
