Simply stated, brand research gives brand owners, consultants, and agencies the information necessary to evaluate, position, test, extend, and/or track the success of a brand or brand family. When management truly knows the direction in which to take a brand, the inevitable results are organizational teamwork, sales growth, and profit growth. For this reason, well conceived brand research usually represents an outstanding business investment.

We combine three critical elements: 1) real-world brand management expertise, 2) validated brand research methods, and 3) state-of-the-art technologies. Compare us against any other research firm and we believe you’ll find that they are lacking at least one of these three essentials. The net result for our clients is brand intelligence that matters, delivered fast.

We provide clients with objective research information that they can then confidently use in their internal brand decision making. Conversely, brand consulting firms typically help clients with the strategic or creative aspects of brand development, and few have true in-house research expertise or capabilities. In fact, many brand consulting firms turn to Brandware Research for their research needs.

Brandware maintains strong relationships with brand owners as well as the consulting firms and agencies that serve them.

Brandware is recognized as offering some of the fastest turnaround times in the research industry. For example, when we do communications testing, we can develop a questionnaire, program it, field it among hundreds of consumers, analyze results, and deliver a client report in less than 10 days time. And given the technologies we employ, we have been known to turn around some brand research projects in a matter of hours.

However, multi-faceted qualitative and quantitative projects can take weeks of planning and execution. The nature of our assignments is what determines our project timelines.

All of our brand research projects are customized for the client, and pricing depends on the nature of the assignment. In most circumstances, however, we don't accept projects priced at less than $10,000.

Contact us to explain your needs. We’ll help you rough out the best approach to meet your needs and follow up by emailing you a firm proposal or price quote. There’s no risk and this service is free.