Having a hopper full of brand information doesn’t do clients much good unless it contains a few nuggets of insight. That’s why the Brandware Research staff includes more than just garden-variety PhDs – we employ PhD professors who also happen to teach PhD candidates at leading research universities. They’re experts among experts. And, when our clients call for it, they beat up data – the information we collect or the stuff clients already have on hand – to squeeze the best possible branding insights from it.
When a project calls for advanced analytics, we offer our clients the following services:
Advanced Analytics
- Survey measure development (e.g., factor analysis, confirmatory factor analysis, reliability testing)
- Modeling tools (e.g., logit, multiple regression, discriminant analysis, structural equation modeling, multinomial logit, neural network modeling)
- Experimental design creation and analysis (e.g., simple and advanced online experiments, full-profile conjoint, adaptive conjoint, discrete choice)
