Director of Analytics, Brandware Research
As Director of Analytics for Brandware Research, Tom Gruca ensures that we are equipped with the industry’s most sophisticated tools and techniques for analyzing brand information. Tom is an expert in applied marketing research methodologies and techniques to brand-related issues.
Armed with an MBA and PhD in Decision and Information Sciences from the University of Illinois, Tom is also Henry B. Tippie Research Professor of Marketing at the University of Iowa, where he has earned multiple distinguished faculty awards. Previously, Tom was on the faculty at the University of Massachusetts at Amherst, where he taught marketing research and buyer behavior, product management, and an advanced marketing models course for PhD candidates.
Tom has provided consulting services to several leading organizations and has received over a dozen research grants, including a project grant from Procter & Gamble. Additionally, his research work has been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, European Journal of Operational Research, Journal of Interactive Marketing, Journal of Service Research, and Psychology and Marketing. Tom is on the editorial review board for Marketing Letters and is a past editorial review board member for Journal of Health Care Marketing.
A Chicago native, Tom and his wife, Rhoda, now live in Iowa City.
